The Oxford Handbook of Music and Advertising / Ed. James Deaville, Siu-Lan Tan and Ron Rodman.

The Oxford Handbook of Music and Advertising / Ed. James Deaville, Siu-Lan Tan and Ron Rodman.

New York:  Oxford University Press  ©2021

This comprehensive book contains 41 essays on various topics of using music in advertising. The articles are in three sections: Production -- Text -- Reception. With a preface, introduction, appendix, and index. Black & white photos.

xxviii, 925 p.; 26 cm.
Cloth

Language: English
ISBN: 0190691247
ISBN13: 9780190691240

Oxford Handbook of Music and Advertising / Ed. James Deaville, Siu-Lan Tan and Ron Rodman.

Price: $220.00
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